How to Use Email Marketing To Boost Your Ecommerce Business
Email marketing is a wonderful technique for building relationships with specific audiences that you are targeting and converting them into purchasers. This is typically done by getting interested people to opt-in to your email subscription, and then providing them with information that is relevant and useful in the context of your brand and their requirements.
The main intention, of course, being the generation of interest in the products and services you are offering and encouraging them to buy them.
While there has been sweeping changes to the concepts and tools involved in digital marketing, email has managed to retain its popularity simply because most people still use it.
It also generates the highest return on investment made in any digital marketing channel. Averagely, a business may expect to get a return in excess of USD44 for every dollar invested. Some useful tips on email marketing:
Choose an Email Platform That Is Robust
When it comes to selecting an email marketing platform, there is a bewildering choice; there are some that are free, while others require you to subscribe.
The platform you choose should ideally be able to provide templates so that you can customize the look and feel of the emails you are sending out. The platforms should also enable you to create mailing lists that are segmented according to the parameters, which you want to employ such as age, gender, employment profile, interests, location, and much more.
You should also be able to manage your email list as well as be given access to the analytics that can be important in revealing the behavior of the target audience of the mailing campaign.
Ideally, you should carry out trials of a few platforms before you finally decide. If you do not want to take the trouble of managing your email marketing campaign yourself then you can always engage the professional agencies providing bulk email marketing services in Mumbai.
Make the Process of Subscription Easy
It can be really difficult to acquire subscribers to your email list if you make the sign-up process very complicated or ask for too many details, as this tends to frustrate users. Ideally, when prompting for a subscription, all you need is a name and the correct email address.
Once you have acquired a subscriber, you will have plenty of opportunities to obtain his demographic profile as well as his preferences. You can make the capture of additional information an option to be exercised by the subscribers.
To start off with, you should focus on acquiring subscribers and engaging them with informative and useful content. Use all the opportunities available to you for getting subscribers – include CTA button on the home page, about us page, contact us page and even blogs so that subscribers have multiple choices and can sign up whenever they feel like.
Segment the Email Lists Properly
Once you have managed to acquire a critical mass of subscribers, you should attempt to address them with relevant content.
Unless your products and services are niches, it is quite likely that different subscribers will have different interests and sending all the subscribers the same email can be sub-optimal.
If you segment your lists, you can send emails that are most relevant to the different profiles of the subscribers. Typically segments are created on the basis of demographics, interests, purchase behavior, browsing history, geographic location, and more such differentiators.
After a certain stage, you are likely to require the sophistication of a dedicated CRM module that can be integrated into your software toolkit.
Provide Great Content
The key to subscriber retention is providing them with content that is interesting, informative and relevant to their interests and requirements.
You have to ensure that not only your emails are composed very well with information that is accurate and concise but also contains links to contexts that your subscribers will find valuable. If your subscribers do not find your emails of any use, they are likely to mark them as spam or simply unsubscribe.
Incentivize Your Subscribers
One of the most effective ways of getting conversions from your subscribers is to give them incentives that are special to them; these could be in the form of special discounts, waiver of shipping charges, or simple tokens of appreciation of their initiative.
You can also give them a special advantage when you are holding a contest or a promotional event on social media.
Conclusion
You can make your email subscription list work overtime to make your e-commerce business successful by simply making the sign-up process simple, giving them useful and appealing content, acknowledging their special relationship with you and providing enough incentives for conversions.
Share this:
Category: Business, Marketing, Online Business
