Top Marketing Strategies Learned from Ford
Ford Motor Company has continued to be one of the largest companies in the world when it comes to selling vehicles. They are well known, and are able to sell over 2 million cars within the United States alone per year. It shouldn’t come as a shock to most of us, as we have all experiences some of their marketing advertisements or forms of marketing from them. Let’s review some of the marketing tactics and see how they could possibly improve our own businesses
Products for Everyone
Ford offers an incredible amount of different types of vehicles that could be appealing to any personality type. When you think of ford, you don’t just think of one specific vehicles, you think of how many options you have and which options might be best for you. They offer cars, SUVs, trucks, large engines, small engines, economy vehicles, luxury vehicles, and many more. No matter who you are, you can always find a vehicle that will suit your needs. This is great for marketing because it is much easier to keep potential customers interested when they have a large selection of products to choose from.
While most of us can’t afford to start designing multiple new products, we can keep in mind that when we do offer new products and services, try to grab a new audience. If you currently only have 1 product that your company is selling that only appeals to ages 18-24, for your next product, try designing something that can appeal to ages 25-30. That way, you have a larger demographic interested in your products.
Correctly Branding your Company
Ford is well known as a leading American vehicle manufacturing company, and it took them a very long time to achieve what their brand is today. By focusing a lot their marketing efforts on their company instead of just the products they offer, they were able to reach out to consumer and connect with them directly. If someone isn’t sure exactly what vehicle they are looking for, they usually start by thinking of which brand they want to check first. Due to them being exposed to Ford branding strategies, that person will most likely check out what they have to offer first.
Any company should have their brand as a top priority. If you can give your company the right image for your industry, you will be more trusted, and will attract many more customers than if you were just some unknown company. There are plenty of branding strategies, so make sure to try and focus some efforts directly on your companies brand and not just your products.
Social Media Campaigns
Like most successful and large companies, Ford has a very well thought out social media campaign. If you search, you will be able to find and incredible amount of content that they have posted on the internet. From videos to pictures and much more. There are plenty of ways you can attract new customers through content marketing and social media.
Countless amounts of people use social media and networking sites every day, so it is easier than ever to get started and expose people to your content as well as your products and services. Start by setting up profiles for your company on all the major sites and place any relevant details directly on your profile, so if anyone needs general information, they won’t have any trouble finding directly from your profiles. Then you can start making content such as videos or blogging, and place a link to your company website or your profiles. Once someone is interested in your content, they are more likely to want to view more and will be willing to click your links, giving you more chances to expose them to your products and services.
Videos might be a little hard at first if you don’t have any experience in that type of thing, but once you get the hang of it and understand what kind of content your target market enjoys, you will start seeing some amazing results. You can also hire people to make the video for you. Although hiring an entire team might be a little expensive, it will pay off in the long run.
The easiest way to start attracting people is to blog. Almost every single successful company has blogs, and that’s because it doesn’t require many resources and they can appeal to their consumers while offering quality information. If you start a blog about your industry and offer great and new content, then you will soon see many people reading your blog. Once you have a decent readership, you can start to promote your products and services, increasing your sales tremendously. Starting a blog only takes a few minutes and doesn’t require much maintenance, although the more time and effort you put into it, the better results you will see.
Use Promotions to Attract New Customers
I’m sure we have all seen the advertisements showing off a car dealership’s lower prices for the weekend or some other type of clearance sale on vehicles. They happen all the time, and that’s because they work wonders. Deals and sales promotions will never go away, because people like to spend less money to get the same product, it’s natural.
If you have a product that people could really use, then using a promotion and allowing people to get their hands on it for a lower price will give you a lot of exposure and immediate sales. Once people have your product, then they start to show their friends and family and it will start a “word of mouth” campaign, which is one of the best ways to grow your business. So don’t think of a sale or promotion as a way to just get some fast sales, think of it as getting a little less money per sale to increase your overall exposure.
Tom writes for Make-a-website.com; he helps people start great looking blogs to promote their online business.
Share this:
Category: Marketing
