Top 10 Careers for a Marketer
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same. In fact, today, marketing is one of the fastest growing careers for professionals, especially for those who come from a thorough grounding in business and management.
Often, marketing is defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.The term “marketing” as it is known now, was actually formulated in the early 1930s by the American Marketing Association presidential address. While manufacturing was then the focus in most of the firms, a subsequent need was recognized to sell what was getting manufactured more efficiently in existing and new markets. It was then that the need for marketing was actually realized.
While marketing management as a discipline of research and application has seen waves of changes in key strategic inclination and focus, the core has somewhat remained unchanged. Due to these reasons, the jobs in marketing can vary a lot. However, besides traditional career tracks in sales and marketing, there are many other roles for a marketing professional, a list of which is prepared below:
1. Business Development in Information Technology and Services companies (like jobs in IBM, Google, Microsoft, Adobe, Amazon)
2. Consumer goods manufacturing institutions in marketing, sales, branding, strategy (higher in the organization) like jobs in Unilever, Procter & Gamble or in jobs in the FMCG sector. Roles may vary from sales, to brand management to concept marketing.
3. Consumer durables manufacturing companies in marketing, sales, branding, strategy (higher in the organization) like jobs in Sony, Apple, Toshiba
4. Need recognition of markets yet to be created (like jobs in MR divisions in MNCs like Tata Group, 3M)
5. Product management and even in development in research labs (like jobs in 3M)
6. Market Research institutions ( e.g. like jobs in IMRB, AC Nielson,)
7. Retail chain management (both marketing, sales and supply chain functions are sometimes merged) like jobs in Wallmart, K-Mart, Reliance Fresh.
8. Internet marketing service professional: You may start marketing websites or e-commerce based offerings as a SEO expert or an SMO expert and start off your personal venture.Digital marketing and its theories are the mantra of the day.
9. Social sector and NGOs operating out of political and social frameworks. Even social marketing is a major concern in current fast paced societies. Sensitization is today a major theme.
10. Affiliate marketing professional: Create your own chain of hierarchy and get the benefits of the sales from it. E.G. Make money from tweeting and making friends join you in the same using MyLikes
I hope the choices helped you out in your search for a career in marketing. It is indeed the most happening career as of now for professionals looking forward to a high speed growth track.
