The Pros and Cons of Using AI Content on a New Website To Cut Costs
AI Content
AI has been growing in power, opening up its accessibility with the introduction of ChatGPT at the beginning of 2023.
Whilst many people have been having fun with the application, some businesses have been using this AI feature to leverage their time and cut costs.
Creating and adding content to a website is an essential part of setting up a business.
It can be time-consuming however to make the website and also create valuable content.
Opting for a website design agency in Manchester is the first course of action, and companies with a budget will then look to SEO services to get their content density up.
Swapping this out, some new website owners have been contemplating what the impact of using AI on their website would be and whether it would disturb their credibility.
In this blog post, we will discuss the pros and cons of using AI to create website content to save money. Take a look at the following suggestions:
Pros
1. Efficiency and Speed
If you have used AI to create content before, you will know how quickly it is to gather and format data.
This fast pace allows businesses to create large volumes of content in just a matter of seconds.
The cost of hiring a copywriter also needs to factor in the time in which it will take the writer to transcribe the content.
For new websites with a low budget and short turnaround time, AI content offers a sufficient level of content in minimal time.
2. Cost Savings
As the title would suggest, new website owners with low budgets can heavily benefit from the low cost of producing AI content.
While some more bespoke platforms ask for a fee, the free ChatGBT option means you can write shorter content completely cost-free.
The artificial intelligence also allows you to follow up on questions asked and saves the history of your searches as your very own database.
3. Consistency
AI can maintain the tone and style of writing you are looking to achieve all through simply asking.
Although it is technically a robot, you can ask AI to write in the type of tone that will resonate most with your audience.
This is essential for any website that is looking to renovate its audiences with a reputable online presence.
Also, making sure that there is a constant level of content throughout the website is important for SEO purposes.
Cons
1. Lack of Creativity and Personal Touch
While AI is proficient at creating insightful and lengthy content, it is clear that a personal, human touch is missing from AI content.
If you ask AI the same questions back to back for example, they will lack in uniqueness, which ultimately means that external AI users will also be receiving a similar set of information.
The content on your website should be unique and incomparable to other websites if it hopes to stand out against competitors.
2. Quality Content
Another con of using AI content to cut costs is the lack of accurate data that AI tends to produce.
AI is not up to date with the latest news and information, meaning that it could be pulling facts and data from years ago.
This is not helpful for the people who will be visiting your website and could even get your website flagged for sharing false information.
Ultimately this can also damage your website’s reputation.
3. Initial Setup Costs
If you are looking to use AI proficiency, you will first need to make sure you are using the most up-to-date AI content creator, which will require a fee, and also to train the person who will be using the AI feature to use it correctly.
This still involves a level of cost, and of course, comes as a risk of the content producing false information.
Bottom Line
In conclusion, using AI to cut business costs may seem initially smart.
However, you need to weigh up the pros and cons. While hiring a content writer can save you money, you may also be at risk of producing poor, misinformed data that will be on your website, poorly reflecting on your business.
Weigh up your options and make the best decision for the success of your start-up business.
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Category: Blogging
