Spend Money on Your Website to Generate Leads
No business survives without leads that convert into sales, and no matter how much work you put into your website, you’ll surely waste more money than you earn if you do not get good leads. Investing on website marketing can bring great returns, but you’ll need to know how to generate leads from your website. One of the challenges of selling services or products through a website is identifying prospects looking for what you have and ready to pay for it. You’ll need to do more than just build a professional and impressive website if you want to generate good leads for your business. Below are some of the ways to invest money on your website for effective lead generation.
The Structure of a Good Marketing Website
Before you start spending money on your website, it is important that you understand the mechanics of lead generation for inbound sales. According to Antoine Dupont, a selling website should have this structure:
1. An offer which you can call the hook of your website. It is the obvious value, and it could come in as an eBook, a Free Trial, a promotional code or a special offer.
2. A call-to-action that leads the visitor to a landing page should be strategically placed on the website. This could be a button or a text.
3. Create a landing page that is very concise and to the point. This should speak about the offer, and nothing other than the offer.
Invest on High Value Perceived Offers
It is not the “Contact Us” button that will send you the volume of leads you’re looking for but what visitors consider as high value perceived content. Such content may include eBooks & Guides, templates and presentations, research and reports, whitepapers, kits and live webinars. Blogs that are well-written, interesting and informative can also be perceived by your visitors as high value. By investing in offers that attract your customers, you’ll be able to catch their attention and retain it, making them want to click the “Contact Us” button.
Create Effective Calls to Action
Calls to action should be written in such a way that the client will feel interested, or curious about what you have to offer. Calls to action will be effective if you place them where visitors can easily see them without the need to scroll down or up, use compelling statements on the button such as “click here for free trial”, make it stand out in its color and design, and use texts or buttons for them.
Create Landing Pages That Transform Prospects to Valued Clients
This is the most important aspect of your lead generation strategy, and it should be designed to direct the visitor to a particular service. You do not want your client to be distracted by other features of the website. There are a number of elements you should consider when writing landing pages, one of which is making your headline consistent with the offer. A landing page with different offers and calls to action will be just as confusing as it will turn off your visitors. Landing pages should be concise, precise and succinctly written with no use of jargon. Make sure you write it the way you would say it; you can use an image to support the offer and include a small form to capture information. Always put emphasis on the benefits of the service or the product you are selling using bullets to make the read easy. You can also use quick share links and targeted keywords to make your website rank in search engines.
If you want to use your website to generate leads, then you’ll have to invest both time and money to develop it into an effective marketing tool. A website should always be growing, and if you cannot invest time and money to make it grow, then your competitors will get the leads off your table. You’ll be able to generate quality leads if you spend your money on a marketable website.
Author Bio
Joshua Turner is a writer who creates informative articles in relation to the field of business. In this article, he describes the importance of a investing in your website and aims to encourage further study with an online masters in organizational leadership.
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Category: Business Website, Marketing
