Improve Your Finances by Marketing Yourself
Marketing yourself is extremely important, although this may sound weird or even funny to many; truly successful people know that all success depends on marketing. Every company makes a great effort and spends a large amount of money to promote and market it-self as well as its products; they do this so that people will spend their money for the products and services of that organization.
Similarly individuals too are like companies, you have a name and a reputation but the question is how much of attention have you been giving your own personal image? What opinion do people that know you have of you and what impression do people who don’t know you get of you the first time they come in contact with you as a “personal brand name” ?
Fundamentals of success:
It doesn’t matter if you are a salaried employee, a professional, a business person or have any other form of income. The fundamentals of success in any field are frequently overlooked by most individuals, and this has a direct impact on those individuals earning potential and success.
Communication skills:
Communication is paramount to success. The factors that really count when it comes to communication are your vocabulary, choice of words, voice modulation and body language. These factors play a key role when you’re dealing with other people who will pay you money for your time, services or products. Just plastering a smile on your face as salespeople are instructed to do will not suffice anymore, you need to set yourself apart and fit the role you play to the T. Communication skills are not something that you need a college education for; you can learn these perfectly well by simply observing other people on television or in real life and incorporating them.
A good way to find out exactly how you appear to others is to make a video recording of yourself and speak. Now you’ll know exactly what you look like and sound like to other people while you’re communicating with them, you can now decide if any changes |improvements need to be made.
Representation and visibility:
How you represent yourself is of supreme importance. When people look for you on the Internet what they are seeing is the image you have created for yourself. It’s essential that you have a really good profile as well as profile picture, this is important because you are marketing yourself just as a company would do. This has an impact on your employer’s and | or customers, or potential ones and how much money they’ll pay you. The concept is similar to that of a consumer willing to pay more to a company that is has a good brand image and is popular as compared to an unheard of company, no matter how good the products or services may be.
Marketing you Image:
If you are not available on the Internet or do not have a strong presence I suggest you take your time and create some simple yet elegant profiles on various social sites. Invest a bit of money and get a few professionally clicked photographs, also spend some time on the content you choose to upload on your personal sites, people you don’t know will form decisions about you based on the information you post, and some of these people are likely to influence your earning potential, provided they like what they see and read. It’s critical that you avoid posting content about yourself that can degrade your personal “brand value and image” in any way.
This type of “personal marketing” goes a long way in influencing decisions people make related to you and subsequently your income.
Personal appearance:
Although officially no company, organization or individual in their right mind would admit to making decisions based on a person’s appearance, the reality is that most people base some amount of their decision-making on the appearance of an individual. Just like people that are public figures make an effort to keep them-selves in shape so should you. Everyone likes being associated with impressive brands; this is exactly the way you need to represent yourself as an “impressive personal brand”, the mention of your name should conjure up an impressive mental image of you, again something that other people want to be associated with. The truth is that people are willing to pay other people more for the same services if they find that person more appealing in any way.
Take away:
The more of this information you implement the better your personal |professional image will be, as a result you will begin to see the changes all around you including which will even influence your finances.
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Category: Marketing
