7 Positive Reasons Mobile is Changing Business
As we approach 2014 it seems that the primacy of the desktop computer is pretty much over. The cell phone is rapidly becoming the most popular method of accessing the internet, with the tablet following hot on its heels.
In 2013 a massive 63% of cell phone owners said they now used their phones to go online. And with 35% of adult Americans owning a tablet computer, it’s clear to see that the future is mobile.
But what does this mean for business? It is time to view these developments as opportunities and not threats. Here are seven reasons why:
A wider pool of customers – It is believed that globally, more people now own a mobile phone than a toothbrush! Now that’s some size of marketplace! Don’t get carried away though – make sure you continue to focus on who your customer are and offer them what they want.
Make it mobile – Holding on to mobile customers means making it easy for them. Make sure your website is optimized for mobile devices so that it can be easily navigated regardless of where and when it is viewed.
Streamline search terms – Mobile device users tend to opt for shorter search terms. Your mobile marketing strategy needs to take this into account for optimum results.
Become more visual – Weighty content can be difficult to consume on a mobile device, with users often preferring video. This offers a tremendous opportunity to develop engaging video content – and if it grabs the attention of users it may go viral, generating a real multiplier effect.
Flexible workforce – Working remotely also takes a step forward with the rise and use of the mobile device. Workers can remain connected to work wherever they are, and can spread their hours more flexibly around other commitments. Well managed arrangements can be extremely beneficial from an employee and employer perspective.
Cloudy with a chance of cost savings – More businesses are also realizing the financial benefits of moving to cloud solutions for small businesses. Providers who deliver connectivity from the full range of mobile devices will have the competitive edge.
Apptastic – Gone are the days of individual software packages for every aspect of the business. Today’s leaders and managers can demand the same functionality from an off the shelf app, with a much lighter touch on the IT budget. Smaller companies will gain most from this new environment, as for the first time they will be in a position to access the same services as their big boy competitors.
Mobile point of sale – Tablets offer a speedy and cost effective solution to managing peak times on retail sales floors. Keeping customers happy by cutting down the lines is child’s play when your staff is armed with tablet based mobile point of sale systems. The same systems can also be used to connect with customers as they enter your store and alert them to specially tailored offers.
So make a few adjustments and join the mobile revolution, then watch your business flourish.
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Category: Business
