5 Strategies for Making Sure Your Business Gets Recognized Online by New Customers
When you put your business online, you have a certain set of goals. You want it to be lean, efficient, and capable of producing loyal customers whom will continually produce a reliable stream of income for your business. To accomplish those goals, it’s important to have your businesses recognized online by new customers, which can be difficult with the enormous amount of competition that is present within any industry. Thus, here are 5 effective strategies for achieving the goal of online recognition.
1. Social Media
Social media is the latest and, arguably, greatest invention technology has to offer for staying in touch with people. It’s especially great for businesses due to the way that most networks work.
When using social media, you can make use of things like Facebook Places, #hashtags, and old-fashioned keywords to help new customers become acquainted with your business. This can lead to developing a trusted relationship with your social followers, one that will pay off in the long run just as much as something like a traditional address would back in the day.
2. Online Directories
Online directories are the Internet’s answer to the phone book. The key differences between online directories and other digital tools you can use for business recognition concern the amount of information and how many people use online directories at one time. Not only do online directories have fields for your business’s website, but they also have fields that can be optimized for keywords. This allows you to pull in visitors directly from those directories, as well as search engines. When you wisely use the space you’re allotted, you can even convince new customers that you’re the winning solution to their problem before they even visit your website, which is exactly what you want to aim for. If you plan to use online directories, looking into how to sync online directories. You’ll want this simply due to the sheer amount of different websites you may be submitting your website to.
3.E-Zine Websites
E-zines, also known as article directories, act as a repository for knowledge on various topics, ranging anywhere from vacuum cleaners to plumbing. The best analog comparison to them would be sponsored newspaper or magazine articles that describe a problem and offer a solution. These work great for businesses due to the relative ease involved with creating new articles and the amount of traffic they naturally generate. If you are especially good at writing, or hire a professional, you may be able to create a following on multiple sites, which will establish you as an expert and make your actual website much more credible.
4. Links
Links are the fibers that make up the World Wide Web. The more of them that you have from authority websites, the higher search engines will rank you and the more visitors you will naturally see from them. When focusing on brand recognition, you generally want to use one-way links in things like guest posts and well-written blog comments. This will allow people who are interested in what you have to say to visit your business’s website and to recognize you as an authority figure.
5. Digital Media
Media can be pictures, videos, music, podcasts, and anything else that isn’t just text. It can have the same effect on customers as radio and television advertisements, while giving them a larger degree of information, which in turn allows them to allot more trust to your business. Digital media has the added bonus of becoming viral. When your content goes viral, you can expect to see a large amount of visitors, most of whom will be interested in finding out more about your business for one reason or another. The great thing about digital media is that there are a variety of places where you can put it on the Internet for free, and you don’t need to be a professional to create great media. In fact, some of the most popular pieces of media found on the Internet were recorded by cellphones by people with no media experience.
More Chances for Recognition
On their own, these strategies will generally give your business a leg-up. They can bring in new customers, providing them with the information that they need in order to purchase your products or services. The magic starts to happen when you combine these strategies together into a proper marketing campaign. You can develop your business’s recognition by customers online in a shorter amount of time, with a greater return on your investment, compared to if you use traditional and often saturated analog methods of marketing.
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Category: Business
