5 Creative Methods to Market Your Products and Services
You have a great product. You know it. Your family and friends know it, but does the world know it?
Creative marketing is often overlooked after people have done their research about traditional marketing. There is nothing wrong with running a display ad in a local publication, but if your potential customers are outside of your area, you are wasting potential publishing power. Those traditional sources of marketing are a great way to create a foundation for your advertising strategy, but there are some creative ways to reach your potential customers that many businesses may not consider when planning their advertising budget.
Make a YouTube Video
It does not have to be elaborate, but a short YouTube video can go a long way toward connecting you to your potential customers. Use the video format to inform your customers of new products and design changes as well as share tutorials on how to use your products.
Introduce Your Employees
Introduce your customers to your employees. If you have a print catalog, use your employees to model your products. Print their names, what department they work in and how they are a part of your business. Giving a face to a name makes it a personal experience for both your customers and your employees.
Showcase Your Customers
If you sell a product that your customers use in creating another product, then show off their creations. If you sell display tents or stands for tradeshows, give your customers a chance to send in a photo of their displays. This gives them extra exposure and you a chance to show off how well your display stands work in real life.
Blog Posts
Blog posts do not have to be sales pitches. They are a perfect place to share information about trends related to your product or how your customers are using your products.
Create a Promotion
Be it promotional state calendars, such as those found at http://www.halo.com/promo-calendars.aspx, promotional ink pens, refrigerator magnets or sticky notes, share your name with your customers by giving promotional products to them. Giving them something with your company name and logo imprinted on it is a great way to encourage them to remember you. A household name is the first name they call when they need your product. And the best way to make your company a household name is by giving customers promotional products that they will keep around the house.
There are many creative ways to promote your business. These small steps are easy to take and go a long way toward engaging your customers with your business.
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Category: Business
