5 Creative Ideas for Giving Your Customers the Best Possible Service and Experience
When many managers and owners are running a business, they often will focus on their products and services more than their actual customers. While great products are essential for success, customers want to have a great experience when they come in your store, which is something that only you can provide. Only you, the business owner or manager, can make your customers have a wonderful experience in your establishment. How do you go about doing that? Here are five awesome ways to give customers the experience they want while you’re having fun at the same time.
Use Your Store’s Theme To Create Contests And Specials
If you run a Christmas shop, a shoe store, a home good store, or a printing business, you have to use the theme of your store to your advantage. That theme that you have built up over the years, the reason you opened your business in the first place, has to take center stage when your customers come in the door. Your Christmas shop could have an advent selection contest where customers choose a card from your advent calendar and they get a prize. In your printing business, customers could choose from various printed stock to get a prize or discount. Your shoe store could have a glass slipper and the person whose foot it fits wins a free pair of shoes. Be as creative as you want and have fun; if customers can get free things while having fun, they will be sure to return.
Give Numbered Customers A Prize
Your thousandth customer, first customer of the day, tenth customers of the day, whatever number you choose can win a prize just become they’re “that” customer. This happens with big chains, but smaller stores can do this contest every day, or every Saturday or Sunday. Depending on how you lay it out, you’re giving a lucky soul who may really need it a great prize.
Communicate In Character
A Christmas shop owner could be in the character of an elf all day. A shoe shop owner could be dressed as Geppeddo every once in a while. Your customers can enter a whole new world when they come to your store, and that world can help them get away from their daily lives for just a few minutes. It’s more fun for you and more captivating for them. While you more than likely will not want to be doing this every day, unless you want your store to have a quirky character and feel, it is a great way to draw in new customers and build relationships with people, since most people that are shopping simply want to have a good time while they are out.
Follow-Up In Character
When you take contact information for your customers, make sure you are communicating to them in the same way you did in the store. You want them to always feel like they’re having the in-store experience even if you call or e-mail them. E-mails from Geppeddo or a happy elf are much more fun than spam e-mails from a desperate business owner. You should also try to run your social media accounts in the voice of said character. This will give extra encouragement to people to follow your pages and become loyal customers.
Offer Your Customers Whatever They Need
While this does not mean that you need to sell your soul, you should go out of your way to help any customers that want to purchase your products or services. For example, I have seen a local cargo van in Augusta that is used to simply to make local deliveries to people. This way people do not need to come to the store in order to purchase products. Instead, they can order what they want online or over the phone and have it shipped to their door the very same day. There are a variety of different things that you can do to draw in new customers, but the key is to appeal to their needs and always keep an open mind, constantly looking for ways that you can make your products and services easier to access and purchase.
Just ringing people up everyday for random purchases won’t keep your doors open. You need to work hard to make sure the experience is beautiful and magical for everyone involved.
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Category: Business
