5 Cheap and Easy Tips for Marketing a Tutoring Service
Starting a business can be expensive, but it doesn’t have to always be this way. Tutoring is a great low-cost business because you don’t have any physical inventory to keep track of and you can tutor people in their homes or at the library. Marketing your tutoring business also doesn’t need to be time-consuming or expensive. Sending a note to a few local schools is a great way to start. You can also have promotional products imprinted with your business name and contact details to help raise awareness about your tutoring business. Online advertising is also easy and cost-effective. Here is a quick look at some of the most effective marketing tactics for a tutoring service.
Send a Flyer to Local Schools
After you have determined the age range you are targeting, try sending a few flyers to local schools. Include your business card as well as pricing and availability information in your mailing. It’s generally best to address your flyer to the guidance counselor at each school because they can refer students who may have a need for your services. Stopping by the school and talking to the counselor about your services will probably make them even more likely to refer students to you.
Give Away Promotional Products
Promo pens, custom pencils, personalized postcards and other items that have been imprinted with your name and contact details are great for getting your name out to as many people as possible. In addition to looking very professional, promotional products like these cause the name they represent to stick in the mind of students. Many students don’t remember the name of the tutoring service that was recommended to them, so having something with the name on it nearby will jog their memory and make them more likely to share your business name with everyone they know. Visit http://www.halo.com/promotional-products-kansas-city-kansas.aspx for ideas or to place an order.
Post Flyers Around Town
Grocery stores, community centers and sports arenas are wonderful places to advertise a tutoring business because they are popular with families. You may need to obtain permission before putting up flyers, so make sure to talk to someone in the office before hanging your flyers or leaving business cards. Libraries are also a natural place to leave flyers that advertise your services.
Spread the Word
Simply letting as many people as possible know about your business is likely to help you build a client base. Word-of-mouth referrals are free and you could even offer a slight discount to people who refer others to your business. Tell your friends, family, coworkers, neighbors and everyone else you know about the services you offer. You can even give them business cards to hand out to people who are interested in your services. Also, take advantage of local networking events that are put on by your Chamber of Commerce in order to attract even more customers or possible investors.
Market Your Business Online
Social media sites are great for marketing your business. You can also post ads on Craigslist and any community bulletin websites in your area. Signing up with a tutoring referral service is not necessary, but it may help you gain new clients if you are having trouble getting started. These services typically charge a monthly fee, but they can help you gain a large number of customers extremely quickly.
There are plenty of different marketing options that you can implement for your tutoring business, even if you don’t have a large budget.
